“She’s a total genius, an A-star leader, and someone I trust wholeheartedly. ”
“Working alongside Janaína has made me more fired up about our mission than ever. Together, we’ve created launch results that have blown previous years totally out of the water — and I truly feel the sky’s the limit. ‘Secret weapon’ is an understatement. Work with her if you’re lucky enough to get the opportunity.”
— Mel Wells, CEO
“Janaína has become my right hand, my mirror, and a pivotal part of growing my agency from mid-6 figures to a thriving 7-figure company."
"What’s most rare is that she’s not a ‘yes’ marketer. She brings bold, grounded truth, strategic foresight, and the kind of radical candor that has become her superpower. Her ‘no’ is a gift, because it means her ‘yes’ is real. If you want someone who will treat your brand like it truly matters, Janaína is the investment you make when you’re serious about growth.”
— Stacia Sleight, CEO
You’ve built something worth growing.
Whether you need someone to lead the marketing, figure out what isn’t working, write the words that sell it, or help you make smarter decisions along the way — there’s a way to get my brain on your business.
And if you have absolutely no idea which one you need? Good news: figuring that out is also kind of my thing.
Now let’s make sure your marketing can keep up.
Already Know What You Need?
LET’S GO THEN
Fractional CMO + Marketing Leadership
I NEED SOMEONE TO LEAD MY MARKETING
Marketing Audits & Strategic Advisory
I NEED TO KNOW WHAT TO DO NEXT
Brand + Conversion Copy
I NEED WORDS THAT SELL
Coaching + Mentorship
I NEED A STRATEGIC CO-PILOT
Good marketing shouldn’t feel like a lucky break. It should feel like you know exactly what you’re doing.
It should feel intentional. Earned. And repeatable.
The problem? There are a hundred marketing moves you could make — and only a handful worth making.
The hard part isn’t finding more things to do.
It’s knowing what’s actually worth doing now.
That’s my job: figure out what matters most — and make sure your time, team, and money are working there.
Fractional CMO Partnership
Depending on the engagement, I can lead:
→ Marketing strategy + prioritization
→ Messaging, positioning + brand direction
→ Campaigns, launches + funnel optimization
→ Team leadership + creative direction
→ Performance, planning + cross-functional oversight
$3,500–$10,000/month.
01 /
You didn’t build a successful company to spend your time chasing designers, rewriting launch emails at midnight, or wondering whether anyone on the team actually knows what the priority is.
At some point, someone needs to own the marketing thinking. It doesn’t have to be you.
I step inside your business as your senior marketing leader — setting the strategy, sharpening the message, directing your team, connecting the moving pieces, and making sure your team is focused on the work most likely to grow the business.
Established founder-led brands with a proven offer, an existing team or contractors, and a CEO who’s ready to stop being the accidental Head of Marketing.
INVESTMENT:
THE RESULT?
BEST FOR:
A clear strategy. A team that knows what to do. Better decisions about where to invest. And marketing that moves forward without you having to push every piece yourself.
Get your marketing moving in the right direction — without having to drive every decision yourself.
Marketing Audits & Strategic Advisory
This is a good fit if:
→ Growth has stalled and you don’t know why
→ Your funnel or campaign isn’t converting like it should
→ You’re preparing for a launch, pivot, or major marketing investment
→ You know something needs to change — you just don’t know what
Intensives from $550.
Audit + advisory engagements from $2,500–$5,000.
02 /
Something isn’t working the way it should.
Maybe leads have slowed. Conversion is down. Your funnel is leaking. Your messaging isn’t landing. Your team has twelve different theories about the problem and somehow all twelve require more money.
I’ll figure it out.
I dig into the numbers, messaging, funnel, offers, customer journey, and strategy to find the real bottlenecks — then tell you what to fix first, what can wait, and what isn’t worth touching at all.
Founders who know something needs to change but want clarity before throwing more time, money, or people at the problem.
INVESTMENT:
YOU WALK AWAY WITH
BEST FOR:
A clear diagnosis. A prioritized action plan. And confidence that your next marketing dollars are going toward the things most likely to move the business forward.
Find out what’s actually holding your marketing back.
Brand + Conversion Copy
I can write:
→ Website copy
→ Sales + landing pages
→ Email funnels + sequences
→ Brand messaging + positioning
→ Custom campaigns
Websites from $5,000+.
Sales pages from $2,000.
Custom funnels + campaigns scoped individually.
03 /
Your offer is good. Your copy should make that painfully obvious.
I write websites, sales pages, funnels, emails, and campaigns that make the right people understand what you sell, why it matters, and why they should choose you.
My copy has helped drive multi-million-dollar launches, supported six-figure monthly ad spends, and shaped the messaging behind brands as they’ve grown from early-stage ideas into multi-million-dollar businesses.
And some of my favorite projects? Writing websites for founder friends in the early days — then watching those businesses grow into multi-six-figure companies.
INVESTMENT:
Turn what makes you great into words that make people want to buy.
Coaching
Coaching begins at $800/month.
04 /
You don’t need someone to take over your marketing. You need someone smart in the room when you’re deciding what happens next.
Bring me the campaign you’re planning. The strategy you’re questioning. The positioning problem you can’t quite crack. The numbers that aren’t making sense. The seventeen ideas currently fighting for first place.
We’ll look at what you’re seeing, what you might be missing, and what I’d do if I were sitting in your seat.
INVESTMENT:
Make better marketing decisions — without having to make them alone.
Founders and senior marketers who want CMO-level thinking in their corner while keeping ownership of the marketing themselves.
the result?
BEST FOR:
Better decisions now — and over time, a sharper instinct for what deserves your attention, what doesn’t, and what will actually move the business forward.
What actually happens after you say yes?
Your marketing starts building on itself.
Less reacting and random execution. More of your resources working toward the same thing:
We figure out what’s really going on.
I connect the dots between where you want the business to go, what the numbers are telling us, and what your marketing is actually doing — so we solve the right problem from the start.
We find the highest-leverage moves.
There will always be more things you could do. We narrow them down to the ones most likely to make a meaningful difference — and stop giving equal weight to everything else.
We make the plan.
We turn the right moves into clear priorities — what happens now, what comes next, and where your time, team, and budget are best spent.
We put the plan to work.
Depending on the engagement, I’ll lead it, write it, advise on it, coach you through it, or work alongside your team to turn the thinking into actual marketing execution.
04
GROWING YOUR BUSINESS.
05
o1
03
02
But the receipts are more fun…
I could tell you what happens when the right marketing moves start working.
So… which one do I actually need?
You probably need coaching if:
You want to keep leading the marketing yourself but would make better, faster decisions with an experienced strategist in your corner.
You probably need fractional CMO leadership if:
Your business has outgrown you running marketing yourself, you have people executing but no senior marketing leader directing them, and you’re ready for someone else to own the marketing thinking.
You probably need an audit or intensive if:
Something isn’t performing the way it should, you’re facing a big decision, or you want to know what to fix before investing more money.
You probably need copy if:
Your offer is strong but your message isn't doing it justice — or you're launching, rebuilding, repositioning, or sending traffic somewhere that needs to convert.
Bridging the gap between
“Janaína is a rare combination of strategic brilliance and executional excellence.”
" She doesn’t just write copy for an offer — she crafts entire conversations between brands and their ideal clients. It’s as if she can step into both perspectives simultaneously, creating marketing strategies and campaigns that feel like a natural dialogue rather than a sales pitch. Her attention to detail is impeccable, and she cares deeply about getting it right while remaining flexible to what each situation demands. She’s the marketing leader you want in your corner — someone who elevates not just the work, but everyone around her.”
— Chelle Temple, COO
“What Janaína delivered was truly above and beyond anything I could have imagined.”
"I’ve hired so many people over the years hoping they could offer even a fraction of what she did in just a few weeks. I worked with our previous ads team for five years, and they never came close to capturing what Janaína uncovered in less than six months — really, in less than three. Time and time again, I’ve found myself in tears reading the copy because it feels so deeply true. The depth of understanding she has of our audience is extraordinary, and the work she’s doing is unlike anything I’ve experienced before.”
— Julie Santiago, CEO
“I never have to over-explain or handhold; Janaína just gets it.”
"With almost no input, she grasps the heart of my business and the emotional world of my clients — and turns it into copy that feels like a direct hit of truth. But she doesn’t just write — she thinks with me. She sees the bigger picture and brings market-savvy insights, recommendations, and solutions that strengthen our entire marketing approach. Every deliverable is complete, aligned, and ready to implement, which is priceless as a busy CEO. She makes my life easier, my workload lighter, and my marketing infinitely stronger. I trust her completely.”
— Jessica Serran, CEO
“Working with Janaína has been one of the most supportive and clarifying parts of growing NSI. ”
"We’re a science-heavy brand with a very specific mission and voice, and it’s rare to find someone who can hold that level of nuance with accuracy. She takes complex concepts and translates them into clear, grounded messaging that still feels true to the work. What stands out most is her strategic mind. She sees the full arc of a launch or campaign and connects the pieces in a way that supports both growth and long-term vision. She brings steadiness, thoughtfulness, and dependable leadership to a space that can move fast and change quickly.”
— Elisabeth Kristoff, CEO
