Strategic Marketing Advisor
for Founder-Led Brands
“She spots the gaps before they even happen.”
“She sees three steps ahead of any funnel, product launch, or customer journey. Our most transformational client results have always had her fingerprints on them.”
— Stacia Sleight, CEO
“‘Secret weapon’ is an understatement.”
"I trust Janaína wholeheartedly, and together we’ve created launch results that have blown previous years totally out of the water. I truly feel the sky’s the limit.”
— Mel Wells, CEO
More tactics won’t scale your business. Better decisions will.
You’ve worked too hard to keep duct-taping your marketing together or chasing the next “this should work” idea — only to end up with chaos, confusion, and disappointing ROI…
It’s time to know what’s actually worth your time and money.
How about you put the duct tape down and let me take it from here?
You’re in good company
Clients featured in
Marketing feels overwhelming when everything is treated like a priority.
Most founders aren’t short on ideas, opportunities, or things they could be doing. They’re spread thin across too many disconnected moves.
You’re juggling messaging, offers, funnels, ads, content, and brand — all technically “important,” but constantly pulling you in different directions.
And everywhere you turn, the industry noise gets louder:
“You need more traffic.”
“Hire a copywriter.”
“Fix your offer.”
“Do a rebrand.”
“Run ads.”
“Try this funnel.”
When everything sounds urgent, nothing meaningfully moves the needle. You end up doing a whole lot — without knowing what’s actually moving the business forward.
And that’s why marketing feels like you’re sprinting in quicksand.
Growth doesn’t come from doing more. It comes from knowing what matters — and getting the right things working together.
That’s where I come in.
I help founder-led brands make better marketing decisions — from what to say and what to prioritize to where to invest time and money for the greatest impact.
Then I turn those decisions into a clear plan your team can actually execute — so your messaging, campaigns, funnels, and offers work together instead of operating in silos.
The result? Marketing that builds on itself, gets smarter over time, and drives more revenue without constantly adding more.
Ready to get started?
Here’s how we can sharpen your marketing approach
“Her understanding of our audience, what was needed, and the ideas she brought were extraordinary.”
“I’ve hired so many people over the years hoping they could offer even a fraction of what Janaína did in just a few weeks.
— Julie Santiago, CEO
“Janaína is a rare combination of strategic brilliance and executional excellence. ”
"She’s the marketing leader you want in your corner — someone who elevates not just the work, but everyone around her.”
— Chelle Temple, COO
(and so your business finally stops bleeding money on “hope this works” decisions)
My sweet spot is connecting what usually gets separated: brand + performance, messaging + growth, creativity + data.
I partner with founders who’ve built something worth growing — but whose marketing hasn’t caught up to the business. I show them what drives revenue, what silently drains it, and what needs to shift so growth stops feeling chaotic and starts feeling intentional.
TL;DR: I was born to investigate crime scenes — now I investigate brands. Same instincts, higher stakes — and they’re exactly why I can walk into a messy marketing ecosystem and tell you, decisively, what moves actually matter.
I’m Janaína, and I obsess over messaging & marketing strategy so you don’t have to
oh hi
I grew up wanting to be a spy or a detective (Nancy Drew was my villain origin story) — and, honestly, I got the job.
Marketing is intelligence work: reading motives, decoding behavior, spotting leaks no one else sees, and connecting dots most people don’t even know exist.
I’m a full-stack marketer with roots in early-stage tech and high-growth digital brands — with experience across the entire marketing engine, from brand and messaging to acquisition, funnels, lifecycle, and conversion.
this is for you if
(And You’re Done Guessing What Will)
Your marketing plan lives in a Slack thread and a Google Doc no one’s opened since last year.
You’re done with gut calls and “maybe this’ll work” marketing. You want a plan backed by numbers and nuance — not another list of things to do.
What Got You Here Won’t Get You There
You’re spending real money on marketing — but still can’t tell what’s actually working.
Everyone’s “reporting wins,” but the math isn’t mathing. You want numbers you can trust — and a strategy that turns “let’s test it” roulette into ROI.
You’re stuck in growth purgatory.
Your offer is proven, the potential is obvious — but your marketing hasn’t caught up. The vision is big; the execution isn’t.
You’re the CEO still running your own marketing (against your will).
You didn’t build a seven-figure company to babysit designers or write launch copy at midnight. You want a strategist who can take marketing off your plate — so you can lead.
“I never have to over-explain or handhold; Janaína just gets it. She thinks with me, sees the bigger picture, and makes my marketing infinitely stronger.”
“Janaína was integral in helping us reach new markets. We increased revenue by 50% YoY.”
“Janaína brings bold, grounded truth. Her ‘no’ is a gift, because it means her ‘yes’ is real.”
“Janaína took us from launching a new program every month to launching ONE offer twice a year — and we doubled our revenue and profit.”
“It’s rare to find someone who can hold this level of nuance with accuracy. Janaína turns complex concepts into clear, grounded messaging that still feels true to the work.”
